All articles from Alex Castro
Digital Transformation
How Your Technology Project is Like the World Cup
Alex Castro
As 11:59’s Co-Founder & Chief Executive Officer, Alex personifies the core values of commitment, integrity, collaboration, curiosity, and respect through his hard-working and supportive nature. For over 30 years, he has pushed the art of the possible in data management. From making better decisions, outlined in his best-selling book Measure, Execute, Win!, to the role of automation in today’s world, Alex is adept at communicating how advances such as AI will drive the future of digital transformation.