11:59 Blog

Fast Company Highlights 11:59’s Take on AI for the Mid-Market

Written by 11:59 | Jun 27, 2025 7:18:27 PM

We’re excited to share that Fast Company has published an article by our founder and CEO, Alex Castro: “Beyond the Hype: Why Mid-Market Companies Need a New Playbook for AI.”

In the piece, Alex explores why traditional AI strategies often miss the mark for mid-sized companies and what these organizations can do instead to drive real value. Drawing from years of experience guiding digital transformations, he outlines a clear, actionable path for leaders who want to cut through the noise and implement AI in a way that aligns with their unique size, speed, and constraints.

This is a must-read for executives who are ready to move beyond buzzwords and start seeing real returns from their AI investments.

Read the full article on Fast Company.