---
title: Fast Company Highlights 11:59’s Take on AI for the Mid-Market
description: Discover why mid-market companies need a unique AI strategy and how to implement it effectively, as outlined by 11:59's CEO Alex Castro in Fast Company.
image: https://blog.1159.ai/hubfs/Blog%20Featured%20Image%20Template%20(46).png
---

test

# Fast Company Highlights 11:59’s Take on AI for the Mid-Market

# Fast Company Highlights 11:59’s Take on AI for the Mid-Market

![11:59](https://blog.1159.ai/hs-fs/hubfs/Copy%20of%20Linkedin%20profile%20pic%20(1).png?width=50&height=50&name=Copy%20of%20Linkedin%20profile%20pic%20(1).png)

 by [11:59](https://blog.1159.ai/author/1159)

June 27, 2025

We’re excited to share that *Fast Company* has published an article by our founder and CEO, Alex Castro: [**“Beyond the Hype: Why Mid-Market Companies Need a New Playbook for AI.”**](https://www.fastcompany.com/91353203/beyond-the-hype-why-mid-market-companies-need-a-new-playbook-for-ai)

In the piece, Alex explores why traditional AI strategies often miss the mark for mid-sized companies and what these organizations can do instead to drive real value. Drawing from years of experience guiding digital transformations, he outlines a clear, actionable path for leaders who want to cut through the noise and implement AI in a way that aligns with their unique size, speed, and constraints.

This is a must-read for executives who are ready to move beyond buzzwords and start seeing real returns from their AI investments.

[**Read the full article on Fast Company.**](https://www.fastcompany.com/91353203/beyond-the-hype-why-mid-market-companies-need-a-new-playbook-for-ai)

###### Tags:

![11:59](https://blog.1159.ai/hs-fs/hubfs/Copy%20of%20Linkedin%20profile%20pic%20(1).png?width=50&height=50&name=Copy%20of%20Linkedin%20profile%20pic%20(1).png)

Post by [11:59](https://blog.1159.ai/author/1159)   
 June 27, 2025

 11:59. The minute before a new day. A pivotal moment with boundless potential. We are committed to being a catalyst for positive change at a transformative time in our client’s journey.

### Comments

![Two creative millenial small business owners working on social media strategy using a digital tablet while sitting in staircase](https://blog.1159.ai/hs-fs/hubfs/Two%20creative%20millenial%20small%20business%20owners%20working%20on%20social%20media%20strategy%20using%20a%20digital%20tablet%20while%20sitting%20in%20staircase.jpeg?width=1000&height=667&name=Two%20creative%20millenial%20small%20business%20owners%20working%20on%20social%20media%20strategy%20using%20a%20digital%20tablet%20while%20sitting%20in%20staircase.jpeg)

### Technology should drive your business forward, not hold it back.

We deliver AI and cloud solutions to keep you ahead—secure and in control.  
Let's build smarter solutions together.

[![Start Today!](https://no-cache.hubspot.com/cta/default/23539419/5fa5b7a5-62bd-47f8-bafd-683c44bc9fd9.png)](https://cta-redirect.hubspot.com/cta/redirect/23539419/5fa5b7a5-62bd-47f8-bafd-683c44bc9fd9)

test

![](https://a2.adform.net/Serving/TrackPoint/?pm=3027794&ADFPageName=11%3A59_Insights%20Pixel&ADFdivider=|)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "11:59",
    "url" : "https://blog.1159.ai/author/1159"
  },
  "dateModified" : "2025-06-27T19:18:27.622Z",
  "datePublished" : "2025-06-27T19:18:27.000Z",
  "headline" : "Fast Company Highlights 11:59’s Take on AI for the Mid-Market",
  "image" : [ "https://blog.1159.ai/hubfs/Blog%20Featured%20Image%20Template%20(46).png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.1159.ai/fast-company-highlights-1159s-take-on-ai-for-the-mid-market",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.1159.ai/hubfs/1159-sun-gradient.png"
    },
    "name" : "11:59"
  }
}
```