At 11:59, we’ve helped mid-market companies move beyond hype and into AI projects that actually deliver measurable results. But one of the biggest challenges we see—again and again—is what we call the “pilot trap.”

In CEO Alex Castro's latest LinkedIn Newsletter, he dives into what that means, why it’s so common, and how to break free from it. Whether you’re budgeting for your first AI initiative or looking to scale existing wins, this guide offers a straightforward framework for mid-market organizations to budget smarter and accelerate outcomes.

• Why pilots often stall out
• What goes into a real AI success plan
• How to set budgets that lead to ROI, not just demos

Read the full piece here:
Beyond the Pilot Trap: How Mid-Market Companies Can Budget for AI That Delivers