---
title: BizTechReports sits down with 11:59 CEO, Alex Castro
description: Alex Castro discusses the importance of prioritizing process over technology and people for successful AI integration in mid-market businesses.
image: https://blog.1159.ai/hubfs/Blog%20Featured%20Image%20Template%20(42).png
---

test

# BizTechReports sits down with 11:59 CEO, Alex Castro

# BizTechReports sits down with 11:59 CEO, Alex Castro

![11:59](https://blog.1159.ai/hs-fs/hubfs/Copy%20of%20Linkedin%20profile%20pic%20(1).png?width=50&height=50&name=Copy%20of%20Linkedin%20profile%20pic%20(1).png)

 by [11:59](https://blog.1159.ai/author/1159)

March 21, 2025

In a recent interview, our CEO, Alex Castro, spoke with Lane Cooper, Editorial Director at [BizTechReports](https://www.biztechreports.com/), about why mid-market executives should prioritize process over people and technology when integrating AI into their operations. According to Castro, a well-defined process framework is the foundation for successful AI adoption—it helps organizations make the most of their technology investments and empowers their teams to thrive. He cautions that even the best tools and talent can fall short without established processes, leading to inefficiencies and missed opportunities. Castro's insights serve as a strategic guide for executives looking to navigate the complexities of AI implementation and drive long-term, sustainable growth in their organizations. 

Check out the full interview [here](https://www.biztechreports.com/news-archive/2025/3/6/mid-market-executives-must-prioritize-process-over-people-and-technology-in-ai-driven-operations-alex-castro-ceo-of-1159). 

###### Tags:

[Digital Transformation,](https://blog.1159.ai/tag/digital-transformation) [IT Process Automation,](https://blog.1159.ai/tag/it-process-automation) [Technology,](https://blog.1159.ai/tag/technology) [Artificial Intelligence](https://blog.1159.ai/tag/artificial-intelligence)

![11:59](https://blog.1159.ai/hs-fs/hubfs/Copy%20of%20Linkedin%20profile%20pic%20(1).png?width=50&height=50&name=Copy%20of%20Linkedin%20profile%20pic%20(1).png)

Post by [11:59](https://blog.1159.ai/author/1159)   
 March 21, 2025

 11:59. The minute before a new day. A pivotal moment with boundless potential. We are committed to being a catalyst for positive change at a transformative time in our client’s journey.

### Comments

![Two creative millenial small business owners working on social media strategy using a digital tablet while sitting in staircase](https://blog.1159.ai/hs-fs/hubfs/Two%20creative%20millenial%20small%20business%20owners%20working%20on%20social%20media%20strategy%20using%20a%20digital%20tablet%20while%20sitting%20in%20staircase.jpeg?width=1000&height=667&name=Two%20creative%20millenial%20small%20business%20owners%20working%20on%20social%20media%20strategy%20using%20a%20digital%20tablet%20while%20sitting%20in%20staircase.jpeg)

### Technology should drive your business forward, not hold it back.

We deliver AI and cloud solutions to keep you ahead—secure and in control.  
Let's build smarter solutions together.

[![Start Today!](https://no-cache.hubspot.com/cta/default/23539419/5fa5b7a5-62bd-47f8-bafd-683c44bc9fd9.png)](https://cta-redirect.hubspot.com/cta/redirect/23539419/5fa5b7a5-62bd-47f8-bafd-683c44bc9fd9)

test

![](https://a2.adform.net/Serving/TrackPoint/?pm=3027794&ADFPageName=11%3A59_Insights%20Pixel&ADFdivider=|)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "11:59",
    "url" : "https://blog.1159.ai/author/1159"
  },
  "dateModified" : "2025-03-21T18:43:11.330Z",
  "datePublished" : "2025-03-21T18:43:11.000Z",
  "headline" : "BizTechReports sits down with 11:59 CEO, Alex Castro",
  "image" : [ "https://blog.1159.ai/hubfs/Blog%20Featured%20Image%20Template%20(42).png" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.1159.ai/biztechreports-sits-down-with-1159-ceo-alex-castro",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.1159.ai/hubfs/1159-sun-gradient.png"
    },
    "name" : "11:59"
  }
}
```