AI is everywhere. But for most mid-sized businesses, it still feels out of reach. The headlines are full of enterprise case studies and bold promises, yet when you’re running a real business with limited resources, knowing where to begin is often the hardest part. 

That first step—finding a focused, high-impact use case—is where most companies get stuck. 

That’s why we built the AI Use Case Tool: a practical, fast-start guide for mid-market teams ready to explore AI in a way that fits their business, their bandwidth, and their goals. 

The Problem We Set Out to Solve 

If you're leading a mid-sized company, you're probably asking: 

• Where do we start with AI? 

• How do we get value without over-investing? 

• Can our team support this? 

• What happens if we wait too long? 

These are operational questions—and most AI guidance doesn’t answer them. It’s either too abstract (research reports, trend forecasts) or too enterprise-focused (case studies with $10M budgets and multi-year timelines). None of it helps you figure out what’s possible right now. Or gives you a clear, realistic place to start. 

We saw the gap, and we built a tool to close it.

This isn’t another whitepaper or vendor pitch. It’s a guided tool designed to help mid-market companies identify where AI can make a measurable difference—quickly. 

• It’s interactive. Answer a few quick questions—industry, team size, core challenges—and the tool delivers tailored use cases based on your business. 

• It’s focused. You don’t need a long-term roadmap or a team of data scientists. You need one good place to start. This tool helps you find your keyhole project—a narrow but valuable business challenge where AI can show results fast. 

• It’s actionable. For any use case you select, the tool provides solution architecture, a phased rollout plan, success metrics, and practical guidance on managing risk and change. 

You walk away with a real plan you can put in front of your team, your stakeholders, or your partner. No guesswork. No jargon. Just clarity. 

Our Philosophy: Start Small, Learn Fast, Build What Works 

We’ve worked with enough mid-sized businesses to know that AI can’t be another moonshot. You don’t need a 24-month plan. You need traction—now. 

That’s why we focus on keyhole projects: small, well-defined business challenges where AI can deliver real value fast. They’re practical, achievable, and designed to help your team build confidence while learning what works. 

From there, you expand with purpose. Use early wins to shape what’s next—automating more workflows, improving customer experience, or speeding up operations. You don’t need to map the entire journey. You just need a smart place to begin. 

This is how mid-market companies win with AI: small steps, fast feedback, clear business impact. 

Built in the AI Lab. Shaped by You. 

This is just the first version of the AI Use Case Tool. Like any good AI solution, it will improve with real-world use and your feedback. 

We built it using our own tools from 11:59’s AI Lab and our rapid prototyping model—the same approach we use to help clients move from idea to working solution in weeks, not months. 

If something’s unclear, missing, or especially helpful, let us know. This tool is built for how mid-sized businesses actually adopt AI—and your input helps us make it better. 

The Bottom Line 

We didn’t build this for some hypothetical future. We built it for today—for leaders who want to make AI practical, not perfect. 

If you’re not sure where to start, this is it. 

Try the AI Use Case Tool and get a tailored roadmap to your first win with AI. 

Start Exploring the Tool Now