We’re excited to share that Fast Company has published a new article featuring insights from our founder and CEO, Alex Castro: “AI and the Expectation Economy: Why Intelligent Personalization Is Now Non-Negotiable.”

In this piece, Alex breaks down how rapidly shifting customer expectations are reshaping the competitive landscape—and why AI has become the engine behind every modern experience. He explains how companies can leverage intelligent personalization to close the growing gap between what customers expect and what businesses are currently able to deliver.

Drawing on real-world transformation work, Alex offers a clear roadmap for leaders who want to move from reactive, one-size-fits-all operations to adaptive systems that learn, respond, and scale in real time.

A must-read for executives navigating rising demands and looking to build durable, AI-powered advantage.

Read the full article on Fast Company.