SACRAMENTO, CA – Nov. 3, 2025 – 11:59, announced today that it has achieved the AWS Generative AI Competency in the category of Consulting Services. This specialization recognizes 11:59 as an AWS Partner that helps customers and the AWS Partner Network drive the advancement of services, tools, and infrastructure pivotal for implementing generative AI technologies.  

Achieving the AWS Generative AI Competency differentiates 11:59 as an AWS Partner that has demonstrated technical proficiency and proven customer success supporting custom generative AI solutions. 11:59 possesses the experience and expertise shown from successful projects for addressing customer challenges using generative AI solutions as an enabler of their digital transformation strategies for augmenting the customer experience, delivering hyper-personalized and engaging content, streamlining workflows, and delivering actionable results powered by generative AI technology from AWS. 

“AWS GenAI certification is tough. And it should be. For us, it’s a double win. Most companies apply for GenAI certification by submitting documentation. We submitted a live product. 11:59 launches pilots that are scalable, commercial products. We didn’t get certified on a concept. We got certified on a working tool we use every day.” —Alex Castro, CEO of 11:59  

The AWS Competency Program aims to assist customers in connecting with AWS Partners who possess extensive knowledge and technical expertise in using AWS technologies and best practices to adopt Generative AI. These partners facilitate the seamless integration and deployment of AWS-based solutions to meet the unique needs of both startups and global enterprises. 

About 11:59–AWS has fueled our most powerful client transformations. As an AWS Advanced Tier Partner, 11:59 has 50+ AWS-certified professionals who drive client progress at any stage of technology. From moving on-premises to the cloud to deploying advanced AI tools, we deliver timely, material results—results proven through ROI and peace of mind.